Here's the thing, you can't just "be yourself" in your current state. Why? Because your current "you" sucks. You need to change who you are to become better. I've seen pick-up work in two ways on people. One, it drills in the attractive, high-value traits into your personality. Two, it creates a false veneer and you become a social robot.
If done correctly, learning success with women can be a tremendous vehicle of personal growth.